Astro Era Trading.

ASTRO ERA, a major HP Gold Partner for Printer Supplies across the UAE, is an authorized reseller with CLOUDS Dubai and a value-added partner for IT Security, Cybersecurity, Cloud, and Backup solutions, and with over three years of operations in the Middle East, we have built a strong reputation for delivering genuine HP Inks, Toners, printers, laptops, desktops, networking equipment, digital signature products, and a full range of IT solutions with uncompromising quality and on-time service.

Supported by leading international and local partners, ASTRO ERA is committed to cost-effective, timely, and reliable IT and office solutions, maintaining excellent client relationships while focusing on local value creation, job development across the UAE, Middle East, and Africa, and delivering consistent service excellence through our network of associated companies while proudly supporting global brands such as HP, Canon, Dell, Lenovo, Epson, Lexmark, Brother, Sharp, Samsung, Printronix, Toshiba, Sony, Ricoh, Xerox, Mita, and Konica Minolta.

Our Mission

Highly experienced Astro Era management and with their strong vision are committed to the developmental processes for achieving growth and optimizing Local Content in all aspects of our business activities. The company deploys a unique combination of local and foreign professionals to deliver excellent and cost-effective solutions to problems and we have a policy of involving the best available locals, in all trades, with rigorous supervision which provides a safe working environment without compromising the quality. Community relations is a value-added service central to our comprehensive approach to our services.

A strong relationship with the community forms an important part of our everyday activities, ensuring work activities are developed with an environment of trust and understanding so that work can proceed on time and without costly interruptions.

Our Vision

Customer Service

With our vast experience, we understand and ensure customers’ challenges and enhance our expertise that ensures customer satisfaction.

Product Range

We provide over 3,000 office products to choose from, with maximum variety and availability of office supplies to our customers. We are partnered with more than 70 major manufacturers in the world.

Service

We recognize that success depends on delivering a consistently high standard of service and Astro Era has been able to sustain this through leverage on its reliable and efficient service.

45+

Presence in UAE & Global Markets

Delivering trusted printer supplies, genuine toners, IT hardware, networking products, and office technology solutions across Dubai, Abu Dhabi, Sharjah, and international regions with proven reliability and performance.

15M

In Strategic Product Distribution

Driving UAE business growth with certified IT equipment, printers, toners, networking devices, and cybersecurity solutions, supported by high-performing service and trusted partnerships.

158+

Trusted Brand Partnerships

Collaborating with leading global and UAE brands to provide genuine printer cartridges, office technology, IT hardware, and networking solutions that improve productivity, security, and operational efficiency.

Brands We Serve Across Dubai and the UAE.

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HP

Canon

Dell

Lenovo

Epson

Lexmark

Brother

Sharp

Samsung

Printronix

Toshiba

Sony

Ricoh

Xerox

Mita

Konica Minolta

OKI

Pantum

Fujifilm

Zebra

HP

Canon

Epson

Dell

Lenovo

Lexmark

Brother

HP

Canon

Epson

Dell

Lenovo

Lexmark

Brother

HP

Canon

Epson

Dell

Lenovo

Lexmark

Brother

HP

Canon

Epson

Dell

Lenovo

Lexmark

Brother

HP

Canon

Epson

Dell

Lenovo

Lexmark

Brother

HP

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